Pelerin Tech

Case Study

Bruma — Online Identity for a Wine & Coffee Ba

Client:

Bruma

Published:

April 2026

Bruma — Online Identity for a Wine & Coffee Ba
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Context

Bruma is a wine and coffee bar in Bucharest with a dual identity: a refined coffee ritual by day, a wine bar experience by night. They came to us with no existing web presence — a completely green-field project. The challenge was to capture both sides of the concept in a single cohesive online identity without one overshadowing the other.

What We Built

We designed and built the full website from concept to deployment, including:

  • Visual identity — a design language that holds the tension between coffee culture and wine bar atmosphere, using typography, colour, and layout to let both personalities coexist
  • Menu system — a browsable menu covering hundreds of items across coffee, wine, and food categories, structured for ease of navigation without overwhelming the visitor
  • Multilingual support — Romanian and English, with locale-aware routing
  • CMS integration — all content managed through Pelerin CMS, giving the client full editorial control without developer involvement
  • SEO foundation — semantic markup, metadata, sitemap, and structured data for local business visibility
  • Custom server deployment — hosted on managed infrastructure, not a generic platform, for full control over performance and configuration
  • E-commerce — an online shop is currently in development, integrated directly with Pelerin CMS

Services Proven

Bruma shows our ability to handle the full scope of a client's web presence: web development from design to deployment, CMS integration for sustainable editorial workflows, online identity work that translates a physical concept into a digital experience, SEO as a first-class concern from day one, and e-commerce as a natural extension of the platform.

Work

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