reespec — A Framework for Human-AI Collaboration
Case Study
Bruma — Online Identity for a Wine & Coffee Bar
Bruma
April 2026
Bruma is a wine and coffee bar in Bucharest with a dual identity: a refined coffee ritual by day, a wine bar experience by night. They came to us with no existing web presence — a completely green-field project. The challenge was to capture both sides of the concept in a single cohesive online identity without one overshadowing the other.
We designed and built the full website from concept to deployment, including:
Bruma shows our ability to handle the full scope of a client's web presence: web development from design to deployment, CMS integration for sustainable editorial workflows, online identity work that translates a physical concept into a digital experience, SEO as a first-class concern from day one, and e-commerce as a natural extension of the platform.
Work